Lee Bosio

Digital Director

Lee has been involved in the marketing and digital arena for the past 15 years, holding senior positions within the financial industry, as well as heading up two digital agencies. Lee specialises in leading teams from a strategic level, bridging the gap between technological capabilities and client requirements, and supporting a wide range of clients both locally and in other off-island jurisdictions.

In 2017, Lee joined Jersey Post as head of digital to support the group’s expansion into new markets by diversifying from core postal business.

In 2019 Jersey Post Digital announced its plans to adopt the trading name and brand, Vaiie. As managing director, Lee is responsible for the creation and implementation of digital strategy to seize the current growth opportunities in the management of regulatory processes (RegTech) within the financial industry.

Lee has a professional diploma in marketing and a BA Hons in organisational behaviour and human resource management from the University of Kent.

Before joining Jersey Post, Lee was a director at SidePlay Entertainment, leading a team of 15 developers, project managers and artists, producing content for global lotteries.